SEO Marketing

Search Engine Optimization is the art of increasing the amount and quality of site traffic for a site or a particular web page in search engines like Google, Yahoo, Bing, Ask Jeeves, AOL Search, and others. SEO targets both unpaid visitors and direct traffic paid visitors. SEO can either be conducted by an individual or a company. However, companies with years of SEO experience offer this service at a more affordable rate than solo SEO providers.

SEO marketing is a diverse field and there are various ways to optimize your web pages and websites. In general, SEO marketing involves building relevant inbound links from other websites, including on-site links, social bookmarking and submission to all major search engines such as Google, Yahoo and Bing. These techniques make available for your website free web traffic through links that are associated with your webpage content. Links are important to SEO marketing because these provide valuable backlinks that improves the overall ranking of your site in search engine rankings.

SEO marketing campaigns come in different types, each one targeted at a specific audience. For example, if you want to increase your visibility as an authority in your field or industry, you can opt for pay per click advertising. This marketing campaign attracts high volume organic traffic in a matter of days. This is a great way to establish yourself as an expert in your field and establish authority over your site. The results of pay per click advertising are immediate; however, it is a bit costly.

Organic SEO marketing is the most popular SEO techniques as it gets you high volume and quality links which improve your page rankings in search engines. Organic SEO consists of research and analysis of keywords, submitting to directories and making your content keyword rich. A few months down the line, you should see an improvement in rankings. This requires constant monitoring of keywords, creating inbound links, writing press releases and distributing E-books. These activities are very time-consuming but very effective.

Pay per click marketing may sound convenient, but it is also difficult because it involves a lot of money and has a high bounce rate. Pay per click advertising requires a lot of money which may be out of the budget of many business owners. Because of this, a lot of marketers choose to use an SEO marketing service that is specifically designed to generate traffic, drive up website rankings and improve customer conversions. Get more info about SEO and PPC marketing here:  introvertmedialab.com. 

In short, both organic SEO and PPC marketing are vital for successful internet marketing campaigns. However, PPC may be the best choice for advertisers who have a budget to spend on advertising. If you cannot afford to invest in pay per click advertising, then you need to learn about search engine optimization. SEO marketing is a powerful tool that will help your business to grow by improving its rankings and customer conversions. You can get more enlightened on this topic by reading here: https://en.wikipedia.org/wiki/Digital_marketing.